JUAN AVELLANEDA X SEEIOU IT IS A SPANISH WOMEN'S FASHION FIRM FOUNDED IN 2020 THAT COMBINES TIMELESS ELEGANCE AND CONTEMPORARY SPIRIT.

WITH THE CREATIVE DIRECTION OF THE BARCELONIAN DESIGNER JUAN AVELLANEDA, A REFERENCE OF STYLE IN SPAIN, THE BRAND DIALOGUES WITH GLOBAL TRENDS, ALWAYS WITH QUALITY AS A SEAL.

AVELLANEDA, RECOGNIZED BY MEDIA SUCH AS VANITY FAIR, GQ OR HARPER’S BAZAAR AND FAMOUS FOR DRESSING FIGURES SUCH AS NIEVES ÁLVAREZ OR RONNIE WOOD, PROVIDES HIS UNIQUE VISION THAT COMBINES INNOVATION AND SOPHISTICATION. IN ADDITION TO HIS CAREER AS A CREATIVE CONSULTANT, STYLE COACH AND COMMUNICATOR ON TELEVISION, HE HAS PUBLISHED “POTÉNCIATE” AND IN 2025 HIS FIRST NOVEL, FLASHING LIGHTS.

THE FIRM PROMOTES FEMALE EMPOWERMENT WITH DESIGN IN SPAIN GARMENTS THAT TRANSMIT CONFIDENCE AND DISTINCTION.